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If you're reaching out to a Spanish demographic, it pays to localize the language of your website. Should the cost of a full fledged translation be difficult to shoulder, you can opt to get a translation software instead. Instead of filling your Chinese targeted landing page with blonde and blue eyed models, why not look for pictures of yellow skinned Asians instead?3. Global English. If you're going to keep most of your copy in English, make sure to write . Technology Toolkit I am out of time for this week but before I leave you, here is my tiny tip of the week. If you are looking for a healthy city to relocate to then try Salt Lake city in Utah. Salt Lake City is the capital of Utah, has been publicized as the healthiest city for women to live in, and has lots of tourist attractions. In addition, it has excellent health care facilities. I'm Donna J.